Online dating fatigue

Sproutling is one of many companies that have tapped into our need for quantification and visualisation.Their product is a wearable baby monitor that records a baby’s heart rate, skin temperature, motion and position, data it uses to predict about the baby’s mood, comfort, sleep pattern and even when the baby is due to wake up.

The latest smart technologies are designed to monitor and learn from our behaviour, physical performance, work productivity levels and energy use.One industry that has grown rapidly is online dating – in the UK alone, the market is expected to grow from £165m to £225m by 2019.This enormous growth stems from the perception that finding love is hard, so any technology that can help will be popular.The ability to visualise data has accelerated the move of knowledge from our minds and onto the screen.This, tied with our fear of being wrong, presents new opportunities for business.

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